CaMPAIGN DESIGN
Harm Reduction Campaign
Campaign Design | Buttons Design | Tablecloth Design
First steps
Campaign Mood Board
The Community Care Centre wanted to develop a campaign on harm reduction that included buttons and a tablecloth. They wanted the campaign to feel warm, caring and with a personal touch. The projects on the mood board are all hand-made. I selected these images as inspiration because hand-made products show care and personal connection.
The design
Colours and Pattern
The phrase harm reduction saves lives was selected because it is a phrase that has been used to highlight the importance of harm reduction sites.
I selected a pattern that simulates cross-stitch hearts to not only communicate love and care but also to create a sense of nostalgia and home-made feel. The colours were also chosen because they have a vintage feeling that complements the design to make it feel warm and caring.
The design
Table Design
For the table design, I wanted to continue with the hand-made and warm feeling. I suggested including the main values of harm reduction (compassion, dignity and respect) on the table so that even if someone just sees the table they get a message from it, or feel curious to approach it.
I used the same font as the buttons to connect the table with the buttons, and I used felt for the tablecloth to stay on the theme of warmth and cozyness.
Design applications
Buttons
